About Our Founder & Principal
Marilyn Pearlman started her career as an English and mass media studies teacher in Atlanta Public Schools and got into PR by doing volunteer work for numerous community organizations as well as conducting research and celebrity interviews for local radio and TV stations. One of those stations was WSB TV, where she was awarded a summer teacher’s fellowship to work in various departments.
Then, one of her students got her involved in the Atlanta Community Relations Commission in 1972, which led to her first PR job as Public Information Officer for the Social Services Division of the Atlanta Housing Authority.
There, she attended community meetings at the City’s 30 housing projects and wrote human interest stories about programs serving senior citizens, children and teens. Her stories dispelled stereotypes about public housing residents and showed that AHA residents were people with interesting jobs and hobbies who were involved in improving life for their neighbors and others in the City of Atlanta. The stories were frequently published and broadcast in Atlanta Metro’s mainstream media outlets.
Thus, the AHA experience served as a training ground for her cause marketing work for clients as diverse as restaurants, hotels, doctors, lawyers and mega-corporations. “What I did at the AHA serves as a representation for what I would do later and made me passionate about 'cause marketing' years before it was called that formally.”
Her knowledge of the Atlanta community has been honed through involvement in hundreds of business and community organizations over 42 years in Atlanta. She has served as president of an Atlanta Kiwanis Club and attended international conventions to represent the Club. She participated in both the Friendship Force and the Atlanta Sister Cities Commission, for which she served as an ambassador from Atlanta in the City of Newcastle, England. She entertained and gave tours of Atlanta to visitors from many countries across the globe on behalf of the Georgia Council for International Visitors.
And, as Executive Director of the Atlanta Press Club from 1977-1979, she was involved in working with local media as well as those in other cities. She served on the Atlanta Press Club Board with legendary media giants Zeke Segal, Southern Bureau Chief of CBS News, and Atlanta Journal-Constitution columnist, Celestine Sibley. While there, she coordinated a story-telling night sponsored by the Atlanta Press Club to commemorate the late AJC Editor, Ralph McGill, a consummate story teller. She also launched Pearlman Associates in the same year, in 1977.
Over the 36 years she has been the Principal of her own firm, she has created, executed and publicized both small and grand events. One such event was the Women’s Career Weekend in 1982, which drew 3,000 people at the Georgia World Congress Center, for which she conceptualized and executed the event and conducted post-event publicity and activities. That included getting sponsors, speakers and publicity for the weekend-long event.
Then, from 1982-1984, she planned and implemented a series of performances featuring the Bahamian Junkanoo Band from Nassau. Her work with the Bahamian government, which was designed to increase tourism, did just that.
As publicist for the Limelight Entertainment Complex during the early 1980s, she developed and executed celebrity-themed parties for thousands, which drew worldwide publicity in the media outlets like Delta Sky, People Magazine, Entertainment Tonight, and Forbes Magazine, as well as outreach to local community CEOs and Chambers of Commerce to help transform its reputation from scandalous to a community asset.
She began in working in “green” cause marketing in 1999 with Sunrayce, a nationwide solar car race “sponsored by General Motors. Then, in 2006, she worked with Southeast Green, a clearinghouse corporation for green information and organizations all over the Southeast. She nominated them for awards and they won one from the Atlanta Business Chronicle. She also planned events and speaking engagements for the organization that garnered it significant publicity.
In 2010, she arranged an all-encompassing ‘green’ event sponsored by the non-profit organization, ‘Living, Healthy, Happy and Green’. Held on Bennett Street, the purpose was to celebrate and promote green living.
Over her years in the industry, Pearlman has worked with a diverse group of clients across industries. She has organized news conferences for such diverse clients such as Hospice Atlanta and the World Trade Center Atlanta. In 2011, she worked in collaboration with CURE Childhood Cancer, Kiwanis and Allan Vigil Ford to orchestrate a soap box derby weekend benefitting CURE Childhood Cancer.
In 2010-2011, she created a community festival weekend to launch the charter school, for Mosaica for one of their charter schools which was opening in Atlanta. She developed a public relations campaign that included getting news stories about the organization and encouraging strong community relationships as well as PR for 10 schools globally that the nonprofit started outside of Atlanta.
Also in 2010, on behalf of the Country of Senegal, she imitated a seminar sponsored by the French American Chamber of Commerce and the Alliance Francais, featuring an expert panel on “Doing Business in French Speaking Africa.”
Today, Pearlman, who has now rebranded under “Atlanta Cause Marketing & PR” continues her cause marketing and public relations work with various clients across industries including a green builder, actors and entertainers, nonprofits servicing children and families as well as other types of businesses and organizations.
Pearlman graduated from Rhodes College, located in her hometown of Memphis, Tennessee. Her passions include dogs, aerobics, the arts and travel, and she enjoys keeping abreast of styles and trends. She resides in a house that her father designed and built.
(c) 2013. Atlanta Cause Marketing & PR, Inc. All rights reserved.