Atlanta Cause Marketing & PR provides a variety of cause marketing and public relations services to support the visibility and growth needs of clients. Whether in-house or in partnership with our network of professional and creative service partners, our goal is to serve as a trusted resource for corporate organizations seeking to erect authentic charitable campaigns as well as nonprofits seeking to build meaningful and prolific relationships with business both large and small
With over 40 years of experience in the industry, Atlanta Cause Marketing & PR is expert in creating the kind of coverage that will lead to exposure for your company or event. The agency has built a network of writers, editors and producers to ensure that your company gets the best possible placement in the apporpriate traditional media and online outlets.
Engaging on social media and creating and executing a strong, overall social web marketing strategy is critical today for overall success. We provide limited basic social media services in-house but can provide advanced social web branding strategies through one of outstanding strategic partners.
Whether a charity benefit, a patient education workshop, a press party for a new restaurant, or a career weekend attracting thousands, we strategize with our clients to create and execute an event that will reach the target audience, achieve visibility and attract new customers. We assist in planning menus, enlisting speakers, recruiting our celebrity contacts, and other tasks–large and small. In addition, our contacts are infinite across the globe: we know how to access them and create a win-win for them and our clients.
Atlanta Cause Marketing & PR works with advertising, social branding and visual communications professionals to provide the insight, the concepts and the messaging that will identify the unique aspects of your venture and set it apart from your competitors. We don’t just give you a strategy — we help you create the right content and execute the strategies effectively.
Our firm has always embraced volunteer-based non-profit organizations. Both as volunteers and as consultants, we have helped hundreds of these organizations to prosper by creating alliances for them with interested for-profit organizations willing to provide support and raise funds for them. These mutually beneficial relationships enhance community support for our for-profit clients. Moreover, our clients causes are as diverse as literacy, homeless shelters, canine assistance, diabetes, fatherless children, cancer awareness and international understanding. Our methods include outreaching grassroots groups, liaisons with for-profit entities, corporate sponsorship solicitation, traditional publicity and social web marketing in conjunction with our strategic partners. Through these marketing activities, we help leverage our clients’ causes to help gain visibility in the media and their communities often causing their target market to appreciate their good corporate citizenship and reward them for it with increased patronage.
We combine the right mix of strategic introductions, event planning and PR to maximize your cause marketing efforts so that you may get the “ROR”, return on relationships as well as the ROI (return on investment) you seek. Here are our core competencies, the areas of expertise for which we’ve become well-known globally. Here are the key strategies–those core competencies–we help you employ to achieve your marketing objectives.
We will create alliances to connect your team with language and culture specialists, experts in international marketing, banking and accounting, business growth consultants, print/web designers, social media strategists and others as merited to ensure your success.
We are communications experts who understand the staying power of traditional media and the reach of social media and are equally comfortable in creating strategies in either that tell the unique story of your company.
We will teach your managers and employees to become involved in their communities by volunteering in their neighborhoods, schools and the arts, and we will work with you to open your offices for community events.
We will use our extensive civic connections to reach out to key leaders in chambers of commerce, Kiwanis, Rotaries, non-profits and other groups to place you in leadership positions in these and other organizations that matter.
We will book your key personnel as speakers for business and civic organizations and work behind the scenes to win them nominations for service awards and election to seats on boards of directors.
We will review and assist with your B2B and B2C correspondence, ads and websites to ensure the message they send in your home country also translates to an Atlanta audience.
We have an enviable track record of creating, improving and extending client brands because of our extensive connections in Atlanta’s business community, its civic organizations, its social and and cultural life, and in its print, broadcast and online media. Our involvement is our passion and your globally local competitive edge.
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