Inspirational Cause Marketing Campaigns: Merrill Lynch Buckhead

By Melanie Beal

It is heart-warming to hear how many businesses believe in and support charitable oragnizations across the globe, especially when that organization improves the happiness of a child. 

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Atlanta Cause Marketing & PR was excited to learn that Merrill Lynch's Buckhead office recently participated in a fundraiser benefiting the Make-A-Wish Foundation. The Buckhead office raised enough money to send a 3-year-old and his family to Disney World in Orlando, Fla. 

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Since the Make-A-Wish Foundation's inception in November 1980, more than 226,000 children's wishes have been granted. In 2012, roughly 14,000 wishes were granted that ranged from trips to Disney World to becomming a car designer to meeting real ballerinas. 

Congrats to the team that made it possible for that family to visit Mickey Mouse and made that little boy's wish come true! 

Make-A-Wish Photo       Merrill Lynch Photo

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